ETHICAL INTERVENTION: DUNKIN’
CAMPAIGN
The task of this project was to create an ethical campaign for a company of our choice; I chose Dunkin’ because I wanted to focus on sustainability. The deliverables include a recycling promotion that would be displayed throughout the restaurant, and stylized advertisements that would promote a new line of strawless lids to reduce plastic waste.
ANIMATED GIF
This GIF is intended for the many screens on display inside of Dunkin’ restaurants, as well as social media.
STRAWLESS LID ADVERTISEMENTS
I chose a hand-drawn style for these images, I felt that they compliment Dunkin’s existing brand identity, and add a more personal touch than product photography.
CAMPAIGN DESIGNS
Napkins, cups, and other packaging will also support the recycling initiative.
RESEARCH: PERSONA
The persona I developed for this campaign would appreciate the convenience of Dunkin’ as a brand, as well as its efforts to protect the earth.
RESEARCH: BRANDCORE